web.mediafed.com

About us

The founders of Mediafed realised the potential of RSS feeds some years ago when they were the preserve of a handful of technically minded people using them to receive updates on forums and niche news on applications and platforms they worked with.

Back in those days, to consume an RSS feed the user needed to download and install a desktop application. Clicking on an RSS feed without such an application just produced a page of raw XML code.

As RSS readers began to proliferate and Microsoft added their full support behind feeds by including an in-built RSS aggregator in Internet Explorer 7, the medium has rapidly become available to the masses.

As people's browsing and online habits switch (privacy concerns are eroding the effectiveness of email marketing) and the amount of data available continues to explode, RSS feeds offer a way for the user to distill the information they seek without having to visit numerous web sites on a daily basis.

Mediafed provide an industry leading RSS metrics system to allow publishers to determine how and by many people their feeds are being used, in what RSS readers and from which countries.

Free information delivered via RSS needs to be monetised as much as any other and Mediafed have built Europe's largest network of RSS feed publishers which allow us to seed premium advertising in relevant feeds for agencies across Europe.