Mediafed connects Brands with Hard to Reach Communities of Informed, Influential and Affluent Consumers.
Mediafed are the global leader for news-feed distribution and content discovery - every month we power over 3 billion content decisions across the globe. Distributing breaking-news content on behalf of our publishers to opt in subscribers, and providing our 2000 global publishers with analytics and actionable insight on content consumption puts Mediafed in a unique position to understand audiences and the types of content they crave.
It is because of our unique understanding of content consumption at scale that we are able to partner with brand advertisers to successfully connect them with Hard to Reach Communities of Informed, Influential and Affluent Consumers - we do that via a display advertising, content marketing and custom content solutions across all platforms and devices.
Unrivalled Reach of Global Audiences. Local Market Expertise.
Over 200m article visitors are consuming news-feeds every month, 75 million of whom choose to consume content on mobile devices, but more important is who they are. They are the internet’s power users, informed and influential, often the pollinators who are the first to seed content elsewhere – in publications, blogs, email alerts and social media. Why have people chosen to opt in to receiving content in this way? It's because news-feeds enable a user to subscribe to the content they crave from multiple publisher sources and then receive the latest and updated information in real time as soon as that news is published. The technology behind this content delivery method is RSS, it's a technology which has been established for sometime, and it's use is increasing exponentially - not least as a result of the growing number of news-aggregation mobile applications which have gained popularity as the preferred way to keep up to date with breaking news content.
Whilst we work with the majority of premium publishers on a global basis, we pride ourselves on working with select local publishers because of their local market expertise. For advertisers we are one of the few media owners who can truly activate global and local campaigns through one tried and tested media channel across desktop and mobile. So whether it's a global initiative to reach audiences at scale with display advertising, an alignment with content from a selection of publishers within our network, or a requirement to distribute your owned media content to engaged audiences in a specific country - Mediafed can help. Please contact email@example.com for additional information.
Platform and Targeting Solutions
- Content Marketing
- Custom Solutions (Display & Content)
RSS Creative available:
- MPU: 300x250 (GIF, Animated GIF and Flash)
- Video for RSS: (VidGif - click to full page video)
- Dynamic Ad (Powered by RSS)
- Content Marketing Units
- Content Hubs
- Tablet Formats (Taptu only)
Some of our clients’ testimonials:
"RSS is an innovative way to reach IT managers and decision makers, who are difficult to reach in other ways", IBM Europe
"Consistently delivers excellent response across all our target markets and continues to drive a cost efficient delivery of campaigns" Chris Appleton, Account Manager, Initiative
"CTR of 0.50% which is over 100% higher than other online display marketing. The average cost per click has come in at under £3! RSS Feeds are an integral part of our media marketing activity Clare Foster, planner, Gyro International
"Very good service levels and always work to do what they can to get the most for our budgets and constantly improve the targeting and network" Lyndsey Best, Account Director, Agenda21
"Mediafed have been a pleasure to work with in 2009 having consistently proven their ability to deliver high awareness and engagement levels for my client at a relatively low cost. They take the headache out of pan regional media, giving advertisers access to some of Europe's premium IT & Business audiences through one, tried and tested media channel", Alex Dagger, Planner, Mindshare Worldwide