RSS (Really Simple Syndication) or web feeds enable the online user to subscribe to the content that they want and receive the latest and updated information in real time from any online publication. Instead of browsing favourite web pages, RSS users are aggregating information through RSS into one web page. The advert will be seen in all.
About RSS Users (the audience):
RSS users are of the same demography as the websites they have subscribed to. They are busy, time conscious but, paradoxically, spend 50 minutes/day within their RSS environment. They are information savvy but of low patience. They pay high attention to the RSS feeds as they have chosen to receive this particular information and they will devote time to read it when convenient. RSS users do not tend to go back to the site to search for more information, they rather stay in their RSS environment as they have already devoted time to organise and receive their favourite content.
About RRS advertising – how does it work?
We have formed strategic partnerships with the key publishers throughout the globe, which offers you an unrivalled media platform for campaign placement.
Mediafed specialises in RSS ad placement, our offering is simple, and a unique and uncluttered environment for targeted media campaigns within this specific content.
With best advice and practice we will ensure that your creative will work, your budget will stretch and you get the best of the online websites money can buy.
Working with leading global, BBC Worldwide, The Telegraph, the Independent, Le Monde, Reuters, Axel Springer, Schibsted, Hachette Filipacchi, Prisma Press, Roularta. , Bauer, IDG, WSJ China. will enable you to access niche and previously unavailable content within all the major business sectors - IT, Finance, Sport, News, Automotive, B2B, Travel, Lifestyle and Entertainment, Gaming.
As the RSS feed is driven by editorial content we can offer campaign targeting on a number of levels regardless if you are planning a local or global. Publisher Specific, Content, Contextual, Keyword, Genre and Geo our capabilities are almost endless.
As part of the process, we aim for optimum understanding of each feeds user habits and do during- and post- campaign evaluation. We then calibrate the targeting and the ad creative for the campaigns to ensure your future campaign works even better and harder.
Few quick facts about RSS feeds:
- No impressions are wasted – you only target people interested in certain content.
- RSS users are loyal; they have opted-in to receive the relevant content.
- Ads can be targeted against user profiles and behaviour.
- Campaigns are reviewed and optimized according to user analytics.
- Co-branding opportunities with premium publishers available.
- Cross-regional reach to premium content.
- 0.5% CTR on our First and second message campaign: First ad in RSS, second on the article detail page bring you double impact
RSS Creative available:
- MPU: 300x250 (Flash, Animated GIF)
- Video for RSS: 300x250, 426x344
- RSS Dynamic Ad
High visibility, high impact, high response! Please contact firstname.lastname@example.org for additional information.
Some of our clients’ testimonials:
"RSS is an innovative way to reach IT managers and decision makers, who are difficult to reach in other ways", IBM Europe
"Consistently delivers excellent response across all our target markets and continues to drive a cost efficient delivery of campaigns" Chris Appleton, Account Manager, Initiative
"CTR of 0.50% which is over 100% higher than other online display marketing. The average cost per click has come in at under £3! RSS Feeds are an integral part of our media marketing activity Clare Foster, planner, Gyro International
"Very good service levels and always work to do what they can to get the most for our budgets and constantly improve the targeting and network" Lyndsey Best, Account Director, Agenda21
"Mediafed have been a pleasure to work with in 2009 having consistently proven their ability to deliver high awareness and engagement levels for my client at a relatively low cost. They take the headache out of pan regional media, giving advertisers access to some of Europe's premium IT & Business audiences through one, tried and tested media channel", Alex Dagger, Planner, Mindshare Worldwide