RSS feeds need to be read by either a web page or by an application on a user's desktop. Whilst a number of people use products called News Aggregators, these are often seen as overly technical for the average person so we have developed a range of desktop alerts that are dowonloaded to the users desktop. These alerts are obtained from the user's favourite, and trusted, web site and are branded with that site's logo and advertisement content as required.
Simple click and install from your web site
Content can be filtered according to user preferences (e.g. interests, gender)
Opens a direct and permanent channel of communication with users
Supports standard RSS and XML data sources
Can be used in conjunction with the MediaFed RSS Publisher to create bespoke news items
Provides advertising revenue by displaying ad-served banners
Can take the form of an animated character (Desktop Richie, Mini-Motty) or ticker tape